Optimizing Multi-channel Distribution and Inventory Agility in Pharmaceutical Industry through Demand-Based Forecasting
Introduction: The pharma ecosystem is quite complex, wherein companies operate across various channels, ranging from hospital procurement networks to retail pharmacies. While this expands their market reach, it also creates challenges in forecasting demand because of fragmented data sources, channel silos, and inconsistent demand visibility. This results in inaccurate forecasts, which leads to stockouts, overproduction, and wasted resources. However, using demand-based forecasting can help organizations match their production and distribution with real market consumption, ensuring consistent product availability, minimizing wastage, and bringing operational excellence. Problem Statement: One of our clients, a mid-sized pharma company, reached Thelansis with a key challenge: despite their robust sales across hospital and retail channels, they were facing persistent forecasting inconsistencies resulting in stock imbalances, overproduction in retail channels, and understocking in ...